Since iOS 14.5, Meta lost roughly 30% of conversion tracking data (Meta Business, 2021). If you're running ads with just a Pixel and no Conversion API, you're optimizing campaigns on incomplete data — paying for clicks that don't convert, missing audiences that would. 3.07 billion people use Facebook every month (Meta Q1 2025). 2 billion use Instagram. Your customers are in there. The question is whether your ads find them — or burn your budget showing the wrong ad to the wrong person at the wrong time. We build full-funnel Meta campaigns with CAPI, lookalike engineering, and weekly creative testing. Flat $497/month. No percentage-of-spend markup. You own the ad account. We do the work.
Here's the uncomfortable truth about most Meta ad accounts: the average Facebook advertiser sees a 4:1 return on ad spend (WordStream, 2025) — but that's the average across properly managed campaigns. The business owner boosting posts from their phone? The one running "Traffic" objectives instead of "Conversions"? The one who set up a Pixel in 2019 and never installed Conversion API? They're not getting 4:1. They're getting 0.8:1 — spending $500 to make $400 back and calling it "brand awareness."
Here's what we do differently. Every campaign starts with Conversion API + Pixel setup — because since iOS 14.5, Pixel-only tracking loses roughly 30% of conversion data. You're literally optimizing on a third of the picture. We build lookalike audiences from your actual customer lists — not generic "interests in business" targeting that shows your ad to 2 million people who'll never buy. We run weekly A/B tests on creatives because the average ad fatigues in 5–7 days (AdEspresso), and stale creative is the #1 silent killer of ROAS. One client went from $0.80 CPC to $0.31 CPC in 6 weeks. Same budget. Triple the leads. Another went from 1.5x ROAS to 4.2x in 8 weeks. You get weekly reports showing exactly where every dollar went, what it returned, and what we're testing next. No vanity metrics. No "impressions" and "reach" numbers that don't pay your bills.
Every element below exists because campaigns without it waste money. Not "might underperform." Waste. Actual dollars spent on clicks that never convert.
Awareness → Consideration → Conversion. Not one "boost post" and a prayer. We build structured campaign hierarchies across Facebook and Instagram — each stage feeding the next. 70% of shoppers use Instagram to discover products (Meta, 2024). Your ads need to be there at discovery and at purchase. Most DIY accounts skip the middle. We don't.
Retargeted visitors are 70% more likely to convert than new visitors (Criteo, 2024). Yet most businesses run one ad to cold traffic and never follow up. We build multi-stage retargeting funnels: cart abandoners get one message, page viewers get another, past buyers get a third. Each sequence is timed, sequenced, and tracked. Window-shoppers become customers. Not because of luck. Because of structure.
Generic "interests in entrepreneurship" targeting shows your ad to 2 million people who'll never buy. We build lookalike audiences from your actual customer data — purchasers, high-value clients, email subscribers. Meta's algorithm finds the people who look most like your best customers. Not people who "might be interested." People who statistically match the profile of someone who already paid you.
This is the single most important line item on this page. Since iOS 14.5, Pixel-only tracking loses ~30% of conversion data. You're optimizing campaigns on a third of the picture. CAPI sends conversion events server-side — bypassing browser restrictions entirely. Without it, Meta's algorithm is guessing. With it, every optimization decision is based on complete data. We set up both. Every campaign. No exceptions.
The average Meta ad fatigues in 5–7 days (AdEspresso). After that, CPM rises, CTR drops, and your ROAS silently erodes while the dashboard still shows "active." We test new creatives every single week — hooks, formats, CTAs, audiences. A/B testing improves conversion rates by 20–30% (HubSpot, 2024). That's not a nice-to-have. At $5,000/month ad spend, a 25% conversion lift is $1,250/month in recovered revenue.
Every week, you get a report showing: spend, revenue, ROAS, CPC, CTR, conversion rate, and what we're testing next. Not a PDF full of "impressions" and "reach." Actual numbers tied to actual dollars. If a campaign isn't hitting target ROAS, we restructure it. If a creative is fatiguing, we replace it. If an audience is saturated, we expand. You always know exactly where your money went and what it brought back.
The average agency charges 15–20% of ad spend as a management fee. At $5,000/month spend, that's $750–$1,000/month — before they've done anything. We charge a flat $497. Here's the full picture.
Not stock photos. Not vague praise. Specific results from specific businesses that trusted us with their ad budget.
The average agency charges 15–20% of your ad spend. At $5,000/month, that's $750–$1,000 in fees alone. At $10,000/month, it's $2,000. Our fee is $497. Whether you spend $1,000 or $50,000 on ads. The price doesn't change. Your incentive and ours are finally aligned: make your ads work better, not make your budget bigger.
30-day money-back • Weekly reporting • Cancel anytime • No lock-in contracts
Straight answers. No corporate fluff. No "it depends" without a number attached.
Full campaign management: strategy, campaign architecture, CAPI + Pixel setup, lookalike audience building from your customer data, retargeting funnel construction, weekly creative A/B testing, bid optimization, and detailed weekly reporting showing spend, revenue, ROAS, CPC, and next tests. Ad spend is separate and billed directly through your own Meta Ads account — you see every dollar Meta charges. We never touch your ad budget. We manage the campaigns. You own the account.
Yes. Ad spend is billed directly by Meta to your credit card through your own Ads Manager account. You set the budget. You see every charge. We never mark up ad spend, never add a "media fee," and never take a percentage. Our $497 is the only invoice you get from us. At $5,000/month ad spend, an agency charging 20% would bill you $1,000 in fees. We bill you $497. The more you scale your ad spend, the more you save versus percentage-based agencies.
We recommend at least $500/month in ad spend for Meta's algorithm to gather enough conversion data to optimize properly. Below that, the system doesn't have enough signal to learn. At $1,000–$3,000/month, results become consistent and predictable. At $5,000+, we can run full-funnel architectures with separate budgets for awareness, retargeting, and conversion. We work with budgets of all sizes, but we'll tell you honestly during the free audit if your budget is too low for meaningful results — and what to expect at your level.
The first 1–2 weeks are the learning phase — Meta's algorithm is gathering data, testing audiences, and calibrating. Most clients see measurable improvement in CPC and CTR within 2–3 weeks. Significant ROAS improvement typically appears within 6–8 weeks as retargeting funnels mature and creative testing identifies winners. Anyone promising "instant 10x ROAS in week one" is either lying or running a scam. Real optimization takes data, and data takes time. We set expectations honestly on the first call.
You own the Meta Ads account. Always. Full admin access. Every campaign, every audience, every pixel, every creative asset — it's yours. If you cancel, you keep everything. No "we'll delete your campaigns." No "your audiences are proprietary." No hostage situations. This is the opposite of how most agencies operate — they build campaigns in their own Business Manager and you lose everything when you leave. We build in your account because your data belongs to you. Period.
No long-term contracts. Cancel anytime — no exit fees, no lock-in, no guilt trips. The 30-day money-back guarantee means if the first month doesn't deliver what we promised, you get your $497 back. No fine print. No "results may vary" disclaimer hiding in paragraph 14. We'd rather earn your business every single month than trap you in a 6-month agreement. That's why our client retention is 100% — nobody leaves because nobody is forced to stay.
Every campaign running without Conversion API is optimizing on incomplete data. Every week without creative testing is a week of rising CPMs and falling CTR. Every month without retargeting funnels is 97% of your visitors walking away forever. Book a free audit of your current Meta campaigns. We'll show you exactly where your budget is leaking, what your ROAS could be, and what we'd change first. If your campaigns are already performing well, we'll tell you that too. No pressure. No 12-step funnel. Just a straight answer from the people who'll actually run the ads.
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